Introduction
In my role at CarAdvise, I spearheaded critical UI/UX redesign initiatives that significantly enhanced both the mobile and web applications, ensuring they met the evolving needs of our users and aligned with business objectives. My involvement ranged from revamping the CarAdvise mobile app, refining the onboarding experience to streamline user interactions, to developing a comprehensive mechanic portal designed to integrate seamlessly with our network. Additionally, I played a key role in implementing white-labeled solutions for prestigious clients such as Shell and Fuelman Maintenance, which further extended our platform’s reach and utility. These projects not only fortified the product offerings but also established new benchmarks in user engagement and operational efficiency across the platform.
The CarAdvise Mobile App
The comprehensive redesign of CarAdvise’s mobile app was driven by a wealth of user feedback and existing data, which provided a solid foundation for decision-making. The project primarily involved overhauling the design system to enhance its aesthetic and functional appeal. This was achieved by collaborating with marketing teams to transform the app’s copy into a more engaging and less technical language, focusing on car maintenance.
Critical improvements included increasing transparency regarding pricing and service shop details, and clarifying the descriptions of services offered. The UI and navigation were streamlined to enhance UX. This redesign initiative was a cross-functional effort, involving close coordination with marketing professionals, developers, and key stakeholders to ensure that the app not only met but exceeded user expectations.
Onboarding Redesign
The onboarding process underwent a meticulous redesign over a period of 3-5 months, marked by intensive meetings and iterative development phases. The goal was to simplify the user journey from initial app engagement to booking their first service. We incorporated a series of questions during the onboarding to better understand the users’ intentions—whether they were looking for routine service bookings, searching for deals, or addressing specific vehicle problems, as well as to capture their general location data. This approach was refined through numerous iterations in collaboration with the head of product, ultimately culminating in a streamlined 7-step process. Comprehensive user testing, including feedback from five user interviews, was integral to refining the onboarding experience.
Questions focused on the ease of booking, comparative usability with existing solutions, and overall user satisfaction with the guidance provided throughout the process. This feedback, combined with insights drawn from our defined user personas—busy individuals and those financially motivated—guided the final designs which were then prototyped and reviewed by stakeholders before development.
The Mechanic Portal
The mechanic portal project was an initiative to develop a robust point-of-sale (POS) system for CarAdvise, enabling both large and small shops to integrate seamlessly into the CarAdvise network. This system allows automotive service providers to manage service pricing, track mechanic activities, and communicate directly with customers via updates—mirroring the functionality of a pizza delivery tracker but for vehicle maintenance. The portal also features performance metrics for both individual mechanics and shops, including daily service totals and income, along with analytics for longer-term trends. Additionally, the portal provides tools for comparative pricing analysis with nearby shops, offering visual cues to help shops understand how their pricing compares with local competitors. This system not only improves operational efficiency but also enhances transparency and customer trust by providing real-time updates and comprehensive service insights.
